The friendly words have the power of transmitting something else than the words themselves do. It is the very act of transmitting as communication. Since the friendly words firstly realize the communication between persons and only afterward between their words, the communication precedes the act of being thought.
To think of human interaction means to add to it an artificial construction.
We cannot speak always with friendly words. On the contrary, the truths cannot be friendly, since there is the risk of becoming simple lies which satisfy the audience.
But the unfriendly truths should assume the fact they cannot reach the higher standards of friendly communication. Their communication has to be thought of and invented, because it does not spontaneously derive from the human closeness.
And the forms of invented communication that are most adequate to the truths are those rhetoric devices that take into account the fact that truths could be instilled into the community only with modesty, as long they are unfriendly to most of the people. Moreover, the speaker of truths should have the modesty of someone who knows that he gives to others something which is not his own property.
Meanwhile, the gross falsities or lies belong always to their author in an intimate way. He cannot hope into a friendly communication. Besides, since he is far away from truths and their due modesty, his invented forms of communication exceed themselves in egoistical accents and are guided by the wish for persuading others.
In spite of such unfriendly intentions, the released forms of communicating lies are stronger than those used for truths. They even succeed in reaching to others in an unspoken manner like the friendship does.
And, as long the friendly communication precedes the communication through words, the communicated lies are received and accepted before of being thought of.