Though despicable in particular contexts, the egotism is accepted as a public value and a universal goal of life under cover of the personal success.
It seems that its disguised name is not the motive for which we accept the egotism when we see it in the case of successful public persons. We rather accept it because it has a public nature and so it allows everyone to think that he shares some part of that egotism only by talking about the persons who really have it. When we talk about the celebrities of the moment, it is hard to specify if they are real persons or only items of our discussions.
The disgraceful egotism in the public space is commonly attributed to those people who obviously cannot be reduced to the subject matters of our conversations. Thus, the public always conceived scornful portraits to successful scientist, philosophers, or writers about whom we cannot talk.
Nonetheless, the fat persons who express their egotism in clear physical terms have not a comfortable place in the public space. The egotism expressed in their flesh cannot be easily reduced to our immaterial words about it. Therefore, they seem to threaten the values praised through words by other people. Also, they defy the aesthetic standards which are the main subject matters of our discussions.
In fact, the celebrities of the moment may eat more from our life through their egotism which invades a lot of the life time we spend discussing about them, whereas the fat people eat only a small part from the common material world.